Velo social media
The brief
Velo - a B2B marketing agency - wanted to promote their thought leadership articles via LinkedIn. These LinkedIn posts required a distinctive visual style that would position Velo as a thought leader in the field of B2B marketing; increasing engagement and driving traffic to the articles.
The solution
A strong visual style was developed that uses collage style illustration to create a conceptual visual representation of the subjects covered in the articles, thus avoiding imagery that is too literal or generic, and creating a new perspective on the subjects discussed. This is paired with short, direct copy that works in combination with the imagery to encourage users to engage with the post and click through to the article.
For visual consistency, the same illustrations were used as header images on the articles themselves.
