HP Print on Demand visual identity

The brief 
Create a unique visual identity for a campaign to promote HP’s new Print on Demand service, which allows publishers to print their books on demand in a way that is cheaper, faster and better for the environment.

The solution
A visual style that is unique for the campaign but still rooted within the HP brand. The visual identity involves user-focused photography combined with colourful shapes, inspired by traditional printers marks, on a clean, white layout that signifies sustainability and a fresh way of working.