ISDI visual identity

The brief
ISDI, a group of business schools in Spain, needed to attract new students and promote their Digital MBA program, but were struggling to stand out in the market as they had no consistent visual identity.

The solution
Black & white photography showing confident and inspired students, is combined with dynamic shapes and a limited colour palette. The result is a clean and contemporary visual identity, that positions ISDI as a forward thinking institution where future business leaders come to study.