J2O

PACKAGING DESIGN

 

Submitted to the 2015 YCN student awards, this brief required a redesign of J20 packaging graphics in order

to appeal to an adult audience.

My response features an organic, expressive pattern featuring two flowing strokes that symbolises the blend of two fruits that make up the drink. Hand drawn style type and

a warm, subtle colour palette communicate a stylish and sophisticated visual aesthetic.

ALL IMAGES © JOSEPH LOVELOCK 2015